eric helms is the author of juice generation and jeff halevy is here. thank you for being here. >> thank you. >> i'm one of those people that make the resolution and say this is the year that i take control. i wonder why people have issues like this and does it make both of your businesses cyclical. this is like crunch time for you? >> for myself we really don't have, we really cater to a different type of mind set. a client with a different type of mind set. >> somebody who is a little more series? >> somebody a little more committed. it's a service only model so people are coming to have services administered like personal training. you have to commit to 90 days of working with us. >> smart. >> smart for our client. it's a quality control measure. >> using something that people do more in january or is this really becoming a year round event. >> it's a year round event. we do see boost in january. we see a lot of people walking into stores wanting to know what is green juice. is it something i want to make part of my daily routine or how can i do it.