emily: still with us, eric hippeau at lerer hippeau, who was ceo of the huffington post. ee more media m&a, and if so, where? eric: sure. traditional media companies need a bigger digital footprint. they need to acquire technologies. they are not technology companies. for the native media technology companies to be part of a bigger group, get more resources, more options to distribute their content. it is a win-win for both. emily: do you see a big consolidation happening? eric: i don't know how much with consolidation, but if you look at the deceleration of subscribers on cable, this is motivating a lot of people to say, wait, this uncoupling of the cable world is happening a lot faster than we expected. we better prepare -- as we are cash-rich, we better prepare for the future. emily: eric hippeau, you are sticking with me. coming up, sprint and t-mobile are in continued merger talks. the sides are said to have agreed deutsche telekom would have control in a combination of the two companies. operators are discussing a stock for stock merger. they are still weeks away fro