co-president eric nordstrom hopes bridgingconsumer's digital and physical experiences will ultimately make shopper's lives easier, increasing loyalty and spending. >> we just keep lear again and again a i guess do what the customer wants. if the custome wants to g in and out quickly, there's a more convenientf waying that, it does pay off for us. >> reporter: meeting consumer's desire for instant access around the clock accessibility and fast turn around all now the norm has large retailers racing fill that need and quick. >> we look in hindsight, we don't think the strategic choices or direction has beeof we think we've been too slow. we think weo need more agile. >> reporter: if there's one thing that tech startups need, it's speed. for "nightly business report" i'm courtney ragan in las vegas, nevada. >>> if you're plan on going shopping, you are not aalone. thrage american family spends a lot more this time of year thanks to uncle sam. steve liesman explains. >> reporter: james aguilar counts on his yearly tax refund and this year he knows exactly what he's doing with his check. >