eric ripert, chef and co-owner of new york's legendary restaurant.ant to get to the good work you're doing to fight hunger. so many of our viewers are small business owners and so many of them probably own a restaurant or thinking about it. extremely commonly owned small business and the hardest business to run. how have you made it? can you drop a few tips for our audience on things they need do? >> a lot of people come in to the industry with a very naive idea and invest a lot of money in a smaller restaurant and don't really understand the costs and what needs to generate at the end of the year. the margin is very slim in the industry except fast food, obviously. you need to have good knowledge if you are a chef of what you do, the food has to be good. if your restaurant needs to hire a chef and than good team around you that will support your vision and then i think not only have a good product but you have to be able to communicate in a world where communication is essential and people have to know right away you have a good product out there. s