about five years ago or so eric schlosser's book fast food nation came out and we saw a sea change innsumer demand leading to people asking is this local and organic and restaurants jumping over themselves to say i provide locally sourced organic cuisine whether or not they did. we believe that same kind of consumer demand can change this industry. we are asking for three things from everybody to be smacked out and has a conscience who eats at all. the first thing is to read the book. the book is our omnivores dilemma our fast food nation. it's our way to educate consumers and let them know what is happening behind the kitchen door. we are asking that you spread the word and tell people to buy the book and read it. danny glover's company has provided short films based on employers that you can watch. there's a lot that we can do and actually can find the book on our web site at our asean nida.org or donate to support the organization that is lifting up workers and employers and consumers. that is number one. why the book and support the organization. number two is to actually go to th