. >> the family-owned company started by eric streit has been a community staple since opening its doors. >> we have been down on the lower east side since 1925. >> our fathers worked here, we are walking the same halls our grandfathers walked, our great-grandfather walked n one case our great-great grandfather walked. >> you can find a variety of streit's products on the shelves, but the family still pays close attention to their offering. >> the pink box of matzo on the store shelves to other flavors seen throughout the year. >> in fact, streit's has not changed the way the matzo is made. >> know your product and do it well. >> the machinery has been updated but that's about it. >> from the way we take the dough, we sheet it from the way we put it into the oven and break it outside and package it very similarly to the way it was done in the 20s and' 30s. >> we are using new york city water. people say pizza and bagels taste the best from new york city. we believe matzo tastes the best from new york city as well. >> they are not willing to sacrifice quality. at one point streit's claim