eric theiss is a successful restaurant owner, author, and culinary expert. he's here today to introduce us to an amazing new product that will change the way you cook in the kitchen. here's eric theiss and >> all right, denise, i got something to show you. >> okay. >> all right. take a look at this. >> ooh! >> what do you think? >> heavy-duty copper pot. >> how much do you think i paid for it? >> i'd say 100 bucks, at least. >> 100 bucks would be a lot of money, right? >> sure. >> over 500 bucks. now, take a look at that. >> ooh! that is...copper? >> feel how heavy that is? >> that's really heavy. >> right. so copper's really heavy. but it's the perfect metal for heat conduction, okay? it means your pans get really hot really fast. >> right. >> but it's so expensive and so hard to clean. >> yeah. >> i'm telling you, it's a nightmare. >> mm. >> it'th so let me get -- aah! >> thank you. >> let me get rid of this. so, what we did is we figured out how to infuse it to the exterior of the pan, on top of our proprietary core, and then our ceramitech coating on the

eric theiss is a successful restaurant owner, author, and culinary expert. he's here today to introdus to an amazing new product that will change the way you cook in the kitchen. here's eric theiss and denise repko. >> all right, denise, i got something to show you. >> okay. >> all right. take a look at this. >> ooh! >> what do you think? >> heavy-duty copper pot. >> how much do you think i paid for it? >> i'd say 100 bucks, at least. >> 100 bucks would be a lot of money, right? >> sure. >> over 500 bucks. now, take a look at that. >> ooh! that is...copper? >> feel how heavy that is? >> that's really heavy. >> right. so copper's really heavy. but it's the perfect metal for it means your pans get really hot really fast. >> right. >> but it's so expensive and so hard to clean. >> yeah. >> i'm telling you, it's a nightmare. >> mm. >> it's that hard. so let me get -- aah! >> thank you. >> let me get rid of this. so, what we did is we figured out how to infuse it to the exterior of the pan, on top of our proprietary core, and then our ceramitech coating on the in