thank you very much, eric van der kleij.ing up, the london-based vr startup received a $500 million investment from softbank, one of the largest deals ever in the u.k. we will catch up with the c.e.o. next. a reminder of our new interactive tv function. you can find it at tv on the bloomberg. you can watch us live. if you miss an interview, you can go back to it. this is for bloomberg subscribers only. check it out at tv . this is bloomberg. ♪ caroline: apple is said to be bringing artificial intelligence to chips. according to a person familiar with the matter, apple is working on a processor related specifically to ai-related tasks. the chip would improve the way devices complete tasks that would otherwise require human intelligence. apple declined to comment. shares of nvidia hit an all-time high today after bloomberg reported softbank is considering boosting its stake in the company. the firm would raise its holding over time and begin to work more closely with nvidia according to people who asked not to be iden

eric van der kleij. wonderful to have you here.k to us about this particular developer and have being launched -- development hub being launched. >> there are two things it will do. it will help corporates and startups figure out how to take advantage of the geithner he -- pioneering technologies. the other thing is we will help society and government figure out how to cope with the impact of that and thrive. we believe we should be masters of technology and use it for the good of society. we don't really know what to do with it. this will be creating experiments to figure out what society can do to help cope with these technologies. caroline: you were advisor to the government. was it almost a reverse inquiry? you saw the government was not understanding the applications of the new technology and how it could be addressed to see the new change upon us? >> governments are large institutions and will always be slower to adopt new technology. ,ven things like blockchain only a few years ago blockchain and bitcoin was the money derer'