i'm rabbi eric weiss. we looked back at the hollow cast as appoint of history and as away it informs us and now with rabbi mark melamed in san francisco to talk about the future. you have a wonderful experiment you're about to start in really basically social gathering and using technology. let's jump in and ask you what it is. >> sure. we're starting a new testing called sunrise, sunset. we call it that mostly because of the name, the emotions you evoke from the movie and we're on sunset. my hope with the projects is to build community one cup at a time. the sub text is coffee, culture and community. it brings together my three favorite cs and it is a gathering place. it has been a place of worship, study and gathering and i want to try this new experience to have culture literally one cup at a time. >> some people would say the outer parkside district of san francisco has its own really rich, wonderful history and like all synagoge, also looks toward the future. i am wondering, how was it that you came t