i am rabbi eric wois and we are in the middle of a wonderful conversation about food and identity with professor at the department of jewish studies at san francisco state. and alex wall a founder of a wonderful organization and is a contributing editor at our local jewish news paper. welcome back alex and rachel. >> thank you. >> thank you. >> we were talking before about the notion of nostalgia and food and i am wonder, alex, how you see that topic. >> well, whether you call it nostalgia or not, for me recipes can be powerful in what we make for the holidays and yjewish foods because it reminds us of ancestors. when i cook a apple cake recipe it reminds me of my mother who is no longer living. and that's very powerful for me to have the recipes that she made, even if now i feel like cooking transitive that apple cake is papase and i make so many better things than that, now, but, just the taste of it, can evoke memories of her and that's powerful. so i still make it sometimes. >> and so why do you think -- why do you think a news paper has a food column and why do you think we like r