-in 2010, eric yelsma founded detroit denim, a maker of high-end men's jeans. -they're unhemmed.o we will mark them and get you the fit that you want. -every component from the buttons to the thread is sourced in the u.s. and every pair is sewn right here in the heart of motor city.

-in 2010, eric yelsma founded detroit denim, a maker of high-end men's jeans. -they're unhemmed.o we will mark them and get you the fit that you want. -every component from the buttons to the thread is sourced in the u.s. and every pair is sewn right here in the heart of motor city. -danke. -tired of the corporate rat race, eric noticed an opportunity to help revitalize his city by tapping into local designers and fabricators. -when you are done with those leather straps, marguerite, i want to get started on these jeans. -soon after he launched, he partnered with a production manager, brenna lane. and from there, they slowly grew, reaching almost a quarter of a million dollars of business in 2016. but now, the business has hit a snag. -we don't have any sales online or obviously in store. -sales have sputtered out and profits are meager. -it's terrible. -yeah. it's stressful as hell. -but eric and brenna can't figure out why. -i don't want this to fail. -for the last several years, i've invested over $15 million in the fashion business, and i've had my eye on the manufacturing re