we have erica, joy baker, and mckinney blunt with us.hank you for being here with us today. >> thank you for being here. >> bethany, you are cofounder and c.e.o. of cathy lab. so this project included something that you all do in addition to your full time jobs. >> right. >> correct. >> bethany, tell us, project include. what your words, what is this for? >> one of the biggest challenges of being a founder in an early stage company is there's so many things going on in your company. but you want the best company you can. from the very beginning. you want all the bases covered and create a great foundation for your company so as it grows in scale, it's the kind of organization people want to join for their careers. it's difficult to balance all those things. and there's so much information all over about different ways you can build your company into a healthy organization. but what we did is we did a lot of research. and we used our own experiences. and we brought together the best recommendations that were out there that are actionable