erica edwards has news for your health. >> reporter: it's a timeless tale, mom makes healthy meals, kidat it. how do you make this appetizing to finicky young eaters? >> we've got to be more innovative. we've got to make it fun. >> reporter: carrots fun? ou bet they are. >> brought to you by a bunch of carrot farmers. >> reporter: bolton house farms and other carrot farmers have teamed up to market carrots like junk food. combine splashy packaging even with a hit online presence and you get the attention of teens. >> the kids have told us, funny enough, that when they eat baby carrots i this new packaging, they taste better. >> reporter: the baby carrot campaign is also testing carrot vending machines in high schools. but even what kids bring to schoofor lunch is getting a makeover. >> my kids love food on a stick. >> reporter: no plain jane pb & j here. the packed lunch is an art form for this working mother of four in virginia, where sandwiches are disguised as dolphins. >> kids like to play th toys and food. and when it looks pretty cool and bright, you know,Ñi they wa to try it. >>