why, the immortal erica kane has had more husbands than that how many times has she been married? >> ten. >> is that enough? ask. >> maybe not for her. >> so what's the problem for soaps? frank valentini is in charge of "one life to live". >> i think the market is fractured that people are either multitasking entertainment wise, surfing, watching tv and listening to dvd all at once. >> is it harder? >> i think there are more choices. >> more choices certainly than 1981 when luke and laura's wedding on "general hospital" pulled in 30 million viewers. now soaps are lucky to pull in three million. will we ever see the days of the luke and laura wedding again? >> i don't know that we'll see that in daytime anymore, those kind of numbers. there's certainly that kind of commitment. there's certainly the interest. but people are recording. or they're reading about it. or they're looking at it streams online. >> the remaining soaps are taking drastic measures to stay afloat. nbc laid off deirdre hall who had been on "days of our lives" for 32 years. and in pine valley home to "all my chil