erica miller went to the j.c. penney store in manhattan to see whether sales are humming or ho-hum. >> believe it or not, shirley and her daughter maria are just starting their holiday shopping today. >> i guess got lazy. >> things just got kind of backed up. and same reason, i really didn't realize that it was a couple of days away. and panic. >> two purse, one wallet, four shirts, two sweaters, four pairs of socks, two slippers, a scarve and set of pjs and with that they are all furnished. >> first place we went into and got everything done. other last minute shoppers will help make-or-break holiday sales. j.c. penney knows that and is offering coupons and promotions to entice consumers to spend. store manager says the end of the season rush feels bigger this year. >> our marketing is still pretty strong, focus on the hot gift items like sweaters in women's and mens, sephora gifts. so remember's getting them that way right now. which so far has been very, very encouraging. >> the real procrastinators will be hit