erika miller introduces us to two business owners with different reasons for holding back. >> reporter: jewelry designer bonnie riconda say she's one of the fortunate small business owners. sales at her company, calico juno designs, have not gotten hammered in the midst of a weak economy. she works out of a studio in the back of her store, on city island in the bronx. >> in terms of sales we are remaining steady, which is really, really good, especially in a business where it's not a necessity. >> reporter: riconda says she often needs extra help, but is hesitant to boost payrolls until sales pick up. on the other hand, she recognizes it will take time to find the right worker and weeks to train the person to make her 850 designs, which is why she is considering hiring someone as soon as this fall. >> i would like to be able to hire somebody for right before christmas and get the store stocked up, because we do get busy last year right before christmas. >> reporter: lack of demand isn't the only problem small businesses are facing, even firms with strong sales are holding off hiring fo