joining us, piper jack, senior research analyst, erin murphy. >> thanks for having me. >> we talk about what are the trenlfriends of thx up and coming consumer >> it is a powerful demographic. when you look at the trends, one of the interesting trends in data, teens are spending more than they have in the past on food and eating out. that's their new way of socializing. also in video games. and then for women, beauty remains an important category for this demographic >> one of the things that jumped out is this the idea of revival of 1990s-esque brands. should i pull the doc martins out of the closet? >> you can bring them out. we have seen retro, throw back '90s brands, tommy hilfiger, calvin klein, profiling higher in data champion definitely resurgance of what's old is new again and this is the first time this demographic is seeing it. outside that, one of the big trends is the street wear trend. brands like supreme, privately held today, or vf, those are brands that are on the rise. >> erin, they love to shop on amazon biggest surprise out of the survey, if you swapped out, said thi

next question now, erin murphy. >> thank you, governor reynolds. you and republican-led legislature this past year you mentioned the tax cuts that you employ. would you like to see more tax cuts implemented in the coming session if you are elected, if you are elected? reynolds: at some who had to work nights and weekends i will fight everything they don't iowans keep more of their hard-earned money. i cut taxes. fred wants to raise taxes. he wants to raise taxes on hard-working iowans in families and small businesses. i don't believe that's the direction we should go. i believe we should reduce taxes and provide a smaller government and he wants to do just the opposite. i will continue to fight for iowans to keep more the hard-earned money, and we're seeing the economy grow because of reducing taxes. reducing wages increase. we had a balanced budget, a a surplus of $127 million and will continue to give that back to iowans and will continue to fight for that. >> should we expect more tax cuts? is that sustainable given the fluctuations with that in

our panelist today, includes jenna and saunders, and erin murphy. before we begin, we are going to go over some of the rules. each candidate will get to make a one minute opening statement and then we'll begin with the questions. each campaign list will direct the question to one or both candidates, candidates get one minute for the response and the opponent opposing candidate gets a 32nd rebuttal. moderator will decide if more time will be allotted, more rebuttal by a candidate. going toss moments ago, first opening statements first question was one by reynolds. >> good morning. thank you so much for hosting. on the fifth generation i won. as state -- i wanted to work hard and dream big, anything is possible. my story is the iowa story. small-town girl, daughter of a factory work worker, they home mom who waited tables and never gave up on her dreams of getting her college degree. today serving iowans at the highest level is the first beam a governor, i understand the challenges i once face because i faith based and myself. that's why as governor,

across the iowa press table are erin murphy, des moines for the newspapers. and k. >> i like to begin the discussion this evening with a simple question to each one of you. why should you be reelected to another term? >> i'm solutions oriented. i listen to the people in the third district of iowa. i'm very acceptable, going to every county of every month. i work in a bipartisan way and listen to islands, i delivered on many issues. for making sure that our veterans are taken care of, with the veterans prices line. delivering, protecting pre-existing conditions. i would like to continue that but regardless of who's in the white house or who the speaker of the houses or the leader of the senate, i'll work with anyone. i boss isn't people with those district. >> why shouldn't he be reelected and why should you replace him? >> it's going to look up for the people in our corner of the state. as a fifth generation, i went small business owner and a mom and a decade of working in iowa to bring in good paying jobs for people living here, for those who are most formid

across the iowa press table are erin murphy, the des moines bureau chief of papers, and the radio iowa news director. i would like to begin with our discussion of a simple question to each of you. congressman young, why should you be reelected to another term? i am solutions oriented. i listen to the people in the 16 counties. everyccessible going to county every month. i work in a bipartisan way, and i have delivered on many issues, from making sure our veterans are taken care of, to levering tax relief for hard-working iowans, protecting pre-existing conditions when it comes to health care. alec forward to the conversation to continue that. regardless of who is in the white house or the speaker of the house or leader of the senate, i will work with anyone. my boss is the people of the third district. shouldn't he be reelected and why should you replace them, miss axne? >> it is time we send someone to forington who will look out people in our state. as a this generation small business owner in iowa and a mom and spent a decade finding ways to bring in good paying jobs taiwan to make