and last month the senator even visited toyota's north american headquarters which is based in erlangerucky. and there's more here than meets the eye. could rand be trying to make the prius cool? that would be a good and a big step for his party. considering the cross branding going on here, here's our idea of what rand paul's campaign ads might look like. you can call this a cross-promotional parody. ♪ ♪ this is the car that loves to have fun ♪ ♪ the car hybrid ♪ once upon the time it was the only one ♪ ♪ let's hum hum hum ♪ let's hum ♪ a prius for everyone >> i'm rand paul and i approved this message. >> driving a hybrid car should not be a conservative taboo. that's "hardball" for now. coming up next, "your business" with jj ramberg. gevalia, or a cup of johan, is like losing yourself in a great book. may i read something? yes, please. of course. a rich, never bitter taste cup after cup. net weight 340 grams. [ sighs ] [ chuckles ] [ announcer ] always rich, never bitter. gevalia. this is the creamy chicken corn chowder. i mean, look at it. so indulgent. did i tell you i am on the...