tell us about ernest lawrence. >> as you alluded, it would be fair to think of ernest lawrence says the reverend cl franklin, starting in the 1930s. lawrence during his life was the most famous american-born scientist in the country. cover story on "time" magazine in 1938 back in the prehistoric era that we think of as the era of print. he would be interviewed on any scientific development at the age enough in social and economic and political issues as well. if professor lawrence has sent in, you could take it to the bank. he was the real scientific oracle at this time. to a degree that we don't have anymore. i don't think we can point to anyone in science today who had his level of authority in his level of respect. it arrived the first of his invention of the cyclotron in 1929, 30, 31 estimates affect event efficient added smasher ever invented at a time when the physics really needed new equipment to delve into the mysteries of the natural world and the atomic nucleus. the era of small science, ernest rutherford, marie curie who had gone as far as they could with the tools that natu

tell us about ernest lawrence. >> as you alluded it would be fair to think of him as the reverend franklin of physics. lawrence during his life was the most famous american-born scientist in the country. he was on ""time" magazine in 1938 during what we think of as the era of print. he would be interviewed on any specific development of the age and social and economic and political issues as well. if professor lawrence said something, you could take to to the bank. he was the scientific oracle of his time to the degree we don't have anymore and i don't think we could point to anyone in science who had his level of authority and respect. it is arrived by the invention of the cyclotron which was the most efficient atom smasher at time when physics needed new equipment to delve into the world of the natural world and the atomic nucleus. the early of small scientist who had gone as far as they could with the tools nature gave them. the natural emissions from radium and plutonium. they knew the next tool had to be derived from human energy. and it was said i would like to see someone invent an

ernest lawrence was always dead set against allowing politics in the lab and said it would be a terrible distraction. he could not get politics out of the lab and got involved in politics himself. >> michael! [applause] >> your book as as much politics and money in it as a book about big science. you are looking at big sports. as we do the book, you correctly point ought there are many figures here. but i was especially interested in your kind of intellectual and personal interaction with a certain coach at the university of alabama who, lots of interactions, exactly. nick sabin is getting $7 million a year which is ten times what the president of the university gets and 17 times what a professor gets. >> this is a book about college football, really. i became interested in the economics and how it became modified over the decades and how the revenue grew from here to 85 in 2011-2011. everybody knows the coaches have doubled and tripled over the years. particularly in the last decade. sabin was interesting because i actually got to sit down with him day back in 1999. he put this on the t