there was ericaai erykah badu. the turban. >> you branched out beyond cultural entertainment to get into a very interesting i think, particularly for african-americans, avenue. and that is wine. give us a sense of why you wanted to go that route. >> well, basically it is the same thing as music. it is compatible. what happened is that i was consulting a beverage company and i saw they were selling lots of syrupy things. when i looked at wines and benefits of it, i said, hey, i want to get into that. beside the fact i never really had a glass of wine before i put out "chorus." yellowtail was the first to really market or really advertise. i'm like, hey, yellowtail, hey, that's easy, i'll go to the liquor stay and say give me this and feel intelligent. but if you took a young lady out to dinner and you said, hey, let me see your wine list, what kind of cabernet sauvignon you have, she'll be more impressed with that. >> let me take you back to the entertainment size. because you have really gotten back in full force t