i see that consolidation, at least the trends we see in the new customers we talk to, and i think eshic's right, it's kind of spreading out a little bit, the new players, limited assorted players, trader joes, those kind of people, i think that level of consolidation has peaked, and now it's going to fracture a bit which i think is good for everybody, and i do think looking into the future, i think a lot of these current issues that are important to consumers like food safety, sustain blght is a huge -- stainability is a huge deal. we do stainability in farm up to the supply chain, and ethical practices are becoming a big issue now, audit, i think that's going to continue, so -- >> chris? >> on a couple things in terms of consumer demand in the next 10 years, i think there's going to be an increase in consers wanting to eat healthy, wanting healthy nutritious diets through increased fruits and vegetable purchases, but increase for demand of information on food and having nutritious and convenience will be a driver for consumers. a lot ofous households have -- a lot of our households have

i see that consolidation, at least the trends we see in the new customers we talk to, and i think eshic's right, it's kind of spreading out a little bit, the new players, limited assorted players, trader joes, those kind of people, i think that level of consolidation has peaked, and now it's going to fracture a bit which i think is good for everybody, and i do think looking into the future, i think a lot of these current issues that are important to consumers like food safety, sustain blght is a huge -- stainability is a huge deal. we do stainability in farm up to the supply chain, and ethical practices are becoming a big issue now, audit, i think that's going to continue, so -- >> chris? >> on a couple things in terms of consumer demand in the next 10 years, i think there's going to be an increase in consumers wanting to eat healthy, wanting healthy nutritious diets through increased fruits and vegetable purchases, but increase for demand of information on food and having nutritious and convenience will be a driver for consumers. a lot ofous households have -- a lot of our households hav