or support but at the same time you know i think i think this should be on the front cover of esquire magazine the horror and what these people are going through this should be the story. you know it's interesting because. it's like the tricky thing with a is a lot of times the age you give is like one time only right like you can you can send a bunch of you know clothes and food to a place but that that's not seeds you know that's not things that actually create infrastructure you know the things we know that even you know after the hurricane in haiti a lot of very large. share of the groups didn't exactly do what they said and that's the problem is some of that stuff is tied also to seems that in nonwhite country is correct me if i'm wrong it seems like there are aid is always tied to something you have to change as part of your government you have to change this border you have to allow this you have to do this. to be not accountable you know you could do using these people minute stories to collect all of this money in the united been doing the right thing with the money and as you know a

what's wrong with this story. >> uniquely provocative story set forth by esquire magazine.ult everyone understands race is the elephant in the room. it's necessary for us to have a discourse on race relations. however it, needs to be to be done calmly and wisely. that's what they have us doing. we are talking about it here now. they are getting free press as a result of this article. >> martha: they always try to be provocative and write stories that dig into something going on in america. one of my questions is these are issues for young white men growing up to deal with toxic masculinity we talked about in the ear wrath me too. he goes to work at a job before school 6:30 in the morning. his parents are divorced. they don't live together. is he not a wealthy child. is he a white boy growing up in america. do you think that story is not a story that can be talked about? >> martha, after reading the story, i came away knowing nothing that i didn't already know, okay? all i kept thinking about esquire really dropped the ball on this one. they had an opportunity to let the wor

might not realize is that the goal is not to sell you the highest priced option listen as former esquire magazine editor in chief explains very often why a retailer is doing that is not he's very happy to sell you the expensive one he's very happy to sell you the cheaper one but generally speaking what he's doing is. to sell you that middle one and he's probably bought many more of those middle ones and the reason that tends to work is that we reference the value of the middle one by the ones on the other on the on the two extremes and because there's an expensive version in the store we immediately assume. often rightly that the store has really good things really quality things and that and the prices to prove it at the same time the lower the lowest end one is seems to be a really good value so it's really not that high price i can shop in the store pretty easily so that middle we default to the middle one because it seems like a really you know we're in this place with good stuff but we're not in a place that's too expensive for us because of the cheaper one so that middle one represents the

brian: straight ahead "esquire" magazine is under fire of an in-depth profile of a white teenager from day. she isn't officially getting paid yet. ♪ ballooned your car. call meeeee! (burke) a fly-by ballooning. seen it, covered it. we know a thing or two because we've seen a thing or two. ♪ we are farmers. bum-pa-dum, bum-bum-bum-bum ♪ ♪ steve: 24 minutes now after the top of the hour. some quick wednesday morning headlines a pair nba fans are slammed on social media wearing these controversial jerseys to a sacramento kings game. one injured says, build the wall and the other carries president trump's last name. the residents said they did it for laughs. >>> democratic lawmakersologynally put him on the list of prominent black americans to be honored. republicans objected over the former nfl quarterback's protest of the national anthem. kaepernick was born in the state of wisconsin. ainsley: the latest trigger point for the left, a magazine profiling the life after white male american teenager. brian: "esquire" magazine facing backlash now for the cover with this headline, quote, an am

something to do with his old yearbook photos. [ audience oohs ] [ laughter and applaus [ laughter ] "esquire" magazineently featured a profile on quote, "what it's like to grow up alwhite, middle-class, and" the article is three words long. [ laughter and applause ] recording to new reports there has been a large ie in the number of married couples living with roommates. also on the rise, aunts living with roommates. [ laughter ] tid finally, a new investi report claims that chuck e. cheese restaurants save uneaten portions of pizzas, combine the leftovers, and then serve them to other customers as if it'a new order. which is honestly the best case scenario at a pizza chain run by a rat. [ laughter ] e dies and gentlemen, we h [ applause ] man, do we have a great show for you tonighth he ivoice of drexx drudlarr, the very funny new syfy animated show, "alien . news d my friend will forte is here tonight. [ cheers and applause ] plus, from the unaired snl archives we have an all new second chance theatre for you tonight. [ cheers and applause ] very excited for that as well. before we get to that fanfa

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