. >> ronald lauder is heir to the famed este lauder cosmetics fortune.started collecting art at age 14 and has amassed one of the most impressive personal collections in the united states. >> these are picasso. >> all picasso. >> this year he displayed it for the first time at this museum he founded on the upper east side. >> what inspired you? when it comes to art? >> the most important hard is tough art, art that is brutal. the picassos -- to me, art is never about investment. there has always been a passion. >> an expensive passion. lauder's passion made headlines when he purchased this portrait for $135 million. >> how would you know what would really be a magnificent addition to what you already have? >> how does a woman know which man is right for being a husband? >> wow, this really is a passion. >> you look at it and say that is right. you say that's right for me. >> he is also guided by trusted advisors. she is a well-known art collector herself and widow of legendary museum curator william rueben. she has known him for decades and has bought hi