este lauder and her husband launch had a strategy. >> este lauder originally marketed the product as a bath oil, but tipped off women that they could also use it as a fragrance. during the 1960s, the cosmetics industry grew to $43 billion. este lauder reinvented her as the epitome of glamour. >> she started selling the product that she was using and immediately identified that she was the face, literally of her brand, her face was what represented the este lauder brand. >> este lauder turned the sales of cosmetics into a theater. she invented the makeup counters in department stores. >> she would have certainly been someone i would have loved to have talked to, loved to have sat down and had a dinner with. >> este lauder became one of the biggest self-made women in the business. she never stopped selling. while este lauder chose makeup and perfume, martha's calling was how to live and how to entertain. and that was martha's great break through, like este, her name was her brand. while she was teaching, she was selling. >> welcome to turkey hill farm, where we're showing you secrets f

brand. >> este lauder turned the sales of cosmetics into a theater. she invented the makeup counters in department stores. >> i have never met her, i wish i had, would certainly be somebody i would have loved to talk to, loved to have sat down and had a dinner with. >> este lauder became one of the richest self-made women in the planet. she put her name to the brand. she never stopped selling. >> i have lots of good ideas for -- >> while she chose makeup and perfume, martha's calling was showing how to live and how to enterta entertain. and that was martha's great breakthrough. like est erk, her name was her brand. while she was teaching, she was selling. >> welcome to turkey hill farm, where we have filmed our new video series, secrets for entertaining. >> i remember saying lifestyle is not being treated in the way that i would treat it. the way i would explain how to plant a tree, how to create a dinner party. it just gets a beautiful golden brown color. keep sauteing that. >> we really developed a real category called lifestyle. i started my busine

planning firms, and caterings, and we've even partnered with luxury brand like tiffany & company and este lauder're looking to raise $250,000 for a 10% stake in our company and that would allow us to grow our sales platform on our website mini-melanie.com and hire additional kitchen and packaging staff and to establish our first retail location. we've just moved into our very own kitchen space in williamsburg, a thriving neighborhood, and we're -- our goal is to become the very next godiva for a mobile first generation which loves our minis, and they fit the modern lifestyle. >> good job. >> thank you. >> and i got to taste these too. i must admit before we came on here, i thought they tasted very good. you know, one thing you didn't talk about that the packaging is beautiful, and i think when you are thinking about a gift, this is important. okay. from you both, two numbers. you don't have to talk yet. between one and ten, what do you think of the product? i can already tell the answer to that. then number two what did you think of the pitch? it's interesting that you say for a mobile first gen