. >> ethan allens. bed, bath, beyond. >> black friday, what is the strategy here? because what i see in the strategy is a real frond loading of the christmas holiday season. am i right in saying that? we started yesterday avertin. >> everybody showed up with the family. >> we're seeing deals. >> door busters. >> yes, but a lot of people, walmart said this morning they had 22 million people come in through the doors thanksgiving and even this morning. however, when analysts look at the number, they're not as impressed because they believe that is exactly the number we saw for the past three years. but what they're impressed with are the online sales. the online sales. >> is that improving? >> definitely improving. they are offering more promotions online, which is helping them. >> this is what i mean when i say it looks like there is front loading of holiday season here. you start essentially 6:00 p.m. on wednesday. right after thanksgiving dinner. and then you roll right into black friday, right? >> yes. >> how do you--after cyber monday, how do you keep people goi