romaine: that was beyond meat ceo ethan brown, part of bloomberg's businessweek 50 list this year.say that real meat producers are struggling. when we take a look at what beyond meat has done, they are up about 200% on the year. we have companies that have more than doubled their share price, up about 160%. inn tyson foods based here the u.s., up about 60%. scarlet: there is a lot of demand for real beef, real pork, especially when you look at the overseas market. we were talking about this earlier, it is actually red meat. romaine: today life? -- did they life? -- they lie? scarlet: they might have stretched the truth. romaine: i thought it was healthy. scarlet: because it was not red meat? a california judge ruled they will not allow uber drivers to be recast -- to be recast of lead as implied -- reclassified as employees. this is bloomberg. ♪ here, it all starts with a simple... hello! hi! how can i help? a data plan for everyone. everyone? everyone. let's send to everyone! wifi up there? uhh. sure, why not? how'd he get out?! a camera might figure it out. that was easy! glad i

here's our chat with ethan brown. from los angeles, tells us what surprised him in 2019. >> continue to educate the media just how healthy and how much ever company is driven by the human health imperative. if you look at the products we're creating, take the duncan sausage. it has 50 percent less five, -- 50% less fat, less sodium. when you're beginning with a blank canvas, you can leave out the things he wouldn't want to be consuming, such as cholesterol. you can lower things like saturated fat. we provide a consumer with a healthy product they get to enjoy, yet continued to move the ball forward and make the products healthier. as we get into 2020, you drive toward goals that will enable the consumer to do what they love. carol: do you think about doing reformulating to lower calories or lower sodium? is that in the future? >> if you look at the dna, we are an innovation driven company. we produce all our products in the u.s. and have our innovation center in los angeles. we call that the manhattan beach project. m

ethan brown tells us about a banner year and what to expect in 2020. this is bloomberg. > let's get to today's top tech calls. friday.n will give them the ability to charge higher prices analysts cited the continuing theme of the endor supplying competition, when compared rival offerings from ntel and u.s. blackberries surged after beating third quarter expectations. analysts noted an increase in services business. better than expected. and bookings, holdings, raised to ts 2300, citing increased travel ce in the company's ability to sustain growth and gains shared of travel market. the analysts continue to be bookings with execution of soft brands. that was a look at the top tech calls. >> beyond -- has been one of the hottest companies of the year, with shares up 200%. jason and kelly spoke exclusively with the c.e.o. ethan brown about the company's e success. >> you always want to align yourself with the market players an that's what we've beginning of the company so when we decided to go into retail 2009, the first company was called whole ood and w

bloomberg businessweek's jason kelly and carol massar spoke exclusively with ceo ethan brown about thecompany's success. ethan: you always want to align yourself with the market players and that is what we have done since the beginning. when we decided to go into retail into thousand nine, the first company we called was whole foods and that we proliferated out. when you look at our venture history, the first venture firm we worked with was kleiner perkins and i we have a great list of many others. if you are now looking at the fast food space, you also want to adopt the same philosophy. who are the marquee players and how do you become of service to them? that is what we will do whether it is mcdonald's, subway, kfc, jr., we are constantly looking to serve the very best partners in the space so we can grow with them. carol: what is the focus? retail or food-service or if 50/50 split? ethan: our focus is on the consumer. our relationship with the consumer is what makes the business so special. they told is no gmo's, nothing artificial. keep everything natural so that is what we do. tha

somebody that i love is ethan brown, right?ok at business, really hard to overlook fake media -- fake meat. leon meat is this company. you've got and possible, and prepetition impossible -- beyond meat is this company. you've got impossible. it's just a space that's going to be worth hundreds of billions of dollars in the coming years. his issue infer that. -- he's a shoe in for that. disney, with the launch of disney plus, signing up nearly 10 million people right away. one of the themes right away, kevin feige over at marvel with avengers end game and obviously they work together. jason: just changing the world. att: and then you have ian warner bros.. you're seeing a tan in the streaming world, a lot of people reshaping how we watch tv. carol: some of the top 50. jason: the incubator and match group is up to 10.5 million dollars this year. levin worked on wall street right out of college. but when he brought him over in 2003, he became a real dealmaker. here's my exclusive chat at the world headquarters in new york city. joe

that was ethan brown, the ceo of beyond meat.t the plants to launch a poultry alternative. anna: i found it interesting to say that he wants to provide a better form of meat. matt: i love fried chicken as well. and is sodelicious nutritious and if he can provide that without having a chicken factory. have you ever tried beyond meat? anna: reduce the meat consumption. up next, the sterling honeymoon seems to be over. the pound has slumped more than 1% after boris johnson pledged to block brexit delay. we have more on that as well as how the markets are interpreting the story. that is next. this is bloomberg. ♪ matt: welcome back. this is bloomberg markets, the european open. an hour into the trading session and we are looking at drops across the board. interesting because we had such gains in the asian indexes. and the ftse 100 is fairly flat. matt: and it is flat because of the drop in the pound. two days ago it was trading for 135 and now we are down to the 131 handle. anna: the prime minister says he will change the law to guar

and i felt that ethan brown is doing something really great here, beyond here is my approach to beyondyou've got to think about it in the two, three, four, five-year perspective, because it's going to be too crazy. but they have a long-term view, and i think that vegans, vegetarians, and nonvegetarians all like it. i'm not recommending the stock, but i do think you could own it for the long-term. all right, guys, when we get these dips, you've got to get off the sidelines. don't put it all at once there is money to be made, lots of it. on "mad money" tonight, i found a winner in the tariff mitigation business, and it may surprise you i'll reveal the name in just a bit. and it's one of the best performing stocks of 2019, but can chipotle continue to keep it going into the new year? i got to tell you, it's burrito something. i sat down with the company's top executives at one of the new york locations it looked so good, i wanted a burrito breakfast bowl, they don't have them. and shares jumped in december. i'm talking to the brand-new ceo and old friend bill mcdermott from sap to find ou