♪ [applause] announcer: next, internet activist and blogger ethan zuckerman talked about civic participationnd the role technology has in shaping social norms. he spoke to students at right is universally -- at rice university. this is one hour and 15 minutes. ethan: i want to tell you a little bit about where i'm coming from and how that informs some of the work that i'm doing at the moment. i teach at the m.i.t. media lab, which is one of the stranger academic institutions in the world, really the only rule behind the m.i.t. media lab is that you have to be working on inventing the future and you have to be studying something that nobody else is studying. my colleague at the top of the screen there used to be one of the top rock climbers in the world, ended up losing both of his legs below the knee in a climbing accident, and went on to become an amazing researcher in biomechanical limbs. below him is a designer, who looks for inspiration in natural patterns and builds materials and buildings and services that look like organisms. my work is not nearly this , but it is sometimes a lot more