is coming out where there's another survey that came out to show that women entrepreneurs, there etically, are running more profitable businesses than their male counterparts, which is interesting. >> i just had coffee with jennifer, she helps entrepreneurs get funding. there's still a bias when it comes to women and funding. >> especially since women are launching businesses at twice the rate of men. and women are 85% of the household purchasing decisions. >> then moving on to the inspiration side, she walked into this business and didn't know anything. it was her husband who was supposed to be running the business. then she was better at it. >> that's one thing women do a little differently, they trust their gut and are more comfortable going in the unknown and not knowing the one-year plan. they are more comfortable with that, i would say. >> i was just saying to my wife the other day, look at the advertisements on tv and magazines. when you have consumer products in the house, it is still targeted to the women. you still see the women cleaning the house nowadays are. we still at that