on etihad, they're about to debut a three-room apartment called the residence, where a butler attendso your every need. >> the resident is made up of a living room, your private shower, bathroom. then you go into a double bedroom. >> reporter: that round trip ticket will set you back a wh whopping $42,000. >> and this is something absolutely -- it's never been done before. >> reporter: and here on singapore air lines, private individual suites. so, how competitive is this first class market? >> first class is one of the areas where airlines really have the chance to make their mark. >> reporter: while an economy ticket from new york to europe will cost around $800, a seat up here can run you around $15,000. often more. so, normally if you are getting to the airport like this, you are expecting long lines. but i have a feeling that it's going to be very different on this trip. we wanted to experience the suites for ourselves, so, singapore airlines gave us a ticket to fly from new york's jfk to frankfurt. this is your first sign this isn't going to be a regular flight. it doesn't say e