does t this get eu r regulationd unprecedenented global r reach? e r titime, those principles arere e to be e exported. with t the high sancnction at s, you couldd be stilill be subjeco gpr. >> does thisis threaten n the businessss model thehe tech indy has based d itself on? >> yes, because yoyou have to jujustify and geget an approvavn any artificial intelligen actitivity,lglgorits, aututomatd cision-makaking. yoneed too assess your i impact on p privacy to hahave a j justd proportiononate and regululatory sasay it is not t the right wawo do it. once you arere subject to o this rerelation, nott only a matteref complyining by compmpeting with otother companies outsidede of e gdpr scope.. >> will most people brbring ther business models into complplnce or will l we see defiaiae? >> this yeaear will be thehe fit year o of apppplication. theyeyave huge powerers and they mamay not be matature enough o e procedurures. they will maybe target the big market players first to give some examples ofheir powow. next fewee e during the years how much it t can