sports agent eugene lee is next.ord stock hitting a 52 week after announcing it would hire 2,000 white-collar salaried employees this year. this would be the most salaried workers the company has hired a decade on top of the new cars the company plans to introduce. ford is jumping $14 a share. bad news for you, toys r us sulfuric place than the year before. same-store sales down 2%. a weak holiday sales on the lack of demand for video games among other things. the company also says hurricane sandy plate rolling wheat sales. best buy reported weak holiday sales as well. numbers out show same-store sales were flat, flat is better than expected. next, should college athletes -- college sports agents with an agent. the real thing next. what are you doing? nothing. are you stealing our daughter's school supplies and taking them to work? no, i was just looking for my stapler and my... this thing. i save money by using fedex ground and buy my own supplies. that's a great idea. i'm going to go... we got clients in today. [ m

eugene lee is president of etl is associates and joins us now. ne, here, i'm a big sort of global sports fan. i'm not particularly a college football fan, but even i recognize, sitting over here in london, that this has some gold dust around it. how big is it going to be on the field? >> you're looking at two of the most story programs in college football history. alabama with eight national championships, notre dame with seven. and what you have is licensing revenues for each school. they've capitalized on the opportunity to appear in this bcs title game. you've seen the title game licensed on t-shirts, hats, mugs, key chains, you name it, it's there. and on top of that, you have two strong alumni bases for both schools that will travel well. and it will be a boom to miami. the hospitality and the tourism industries after a less than marquis matchup in the orange bowl between northern illinois and florida state. >> what sort of -- you talk dollars about the strong traveling fan base. >> i checked online a couple weeks ago. the cheapest thing i co