the kind of founder of the modern "post", a guy named eugene meyer, whose words are still enscribed in the lobby as you walk in, was against the idea, because he thought in independent newspapers shouldn't be endorsing presidential candidates, so, they didn't do it. after watergate, "the post" started endorsing presidential candidates. and so, we're talking about this in that time frame, it hadn't come up before. and, you know, we just decided that, you know, it wasn't going to help. first of all, it wasn't going to influence the election either way, you know, we didn't believe -- there's no evidence that newspaper endorsements influence elections. no independent voter in pennsylvania at that time was going to say, oh, is that what "the washington post" thinks? then i'll do that. so, that wasn't going to happen. and at the same time, you know, we're struggling with the issue that all traditional media is struggling with, which is a very difficult and significant loss of trust. and, you know, the -- trust surveys have been done for many decades now, and the media has been going down in