we've got eugine roberts.ashington bureau chief for mother jones, both are nbc political analysts. here we go. let's look at this one. let's start with a memorable moment from the spring while we were still in the middle of a tough primary fight that pushed romney to the far right. the question many were asking was could he pivot back to the center in the general election. and then this happened. the number seven quote of the year, let's watch. >> he hit a reset button for the fall campaign, everything changes. it's almost like an etch-a-sketch. you can kind of shake it up and we start all over again. >> impact statement of etch-a-sketch. >> that quote confirmed what everyone suspected of mitt romney. the great thing about a gaffe is the truth. >> yeah, if you don't agree with me now, wait two minutes and you will agree with me. >> okay. here's one that's much more infamous because it really hurt among women. if one comment crystallized the overwhelming trouble the republican party had with women, it was this.