eunice yoon is live in beijing with the details >> double 12 is like a slimmed down version of double1, but it's still growing and growing fast a lot of traders are estimating that double 12 will rack up sales higher than $15 billion for alibaba's site one of the big differences for double 12 this year, there's a big international push alibaba says 100,000 overseas stores will be taking part as opposed to 70,000 last year. 16 countries will be represented, including the u.s., canada, germany, and japan the best selling american brands so far for double 12 and alibaba are p & g, their oil of olay shower gels are selling nicely, and yum brands and burger king are selling coupons that are selling out in minutes these are mainly for ham bugg gs hamburgers, and in kfc's case egg tarts. double 12 tends to focus more on offline events so discounts at stores today we saw huge lines in front of big supermarket chains, such as walmart, as people were waiting to buy some staples, like oil, vegetable oil, as well as salt. the other big difference is that the focus on double 12 seems to be on smal