and eurosport is another platform that we also have which is in 14 million homes in the uk _ so it ishat we've been able to give the games. and have you any idea yet how well it's working? have you got new subscribers because of the olympics? do you know that yet? yeah, the level of interest in the olympics has been really, really strong, and we haven't released the official figures yet — we'll do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free platforms in eurosport.com have seen a record number of visitors, and the uptake and engagement on discovery+ has also been really positive. for 4.99 for a month's subscription, you get every single event on discovery+, and that's the only place you can get it. so it's not an unreasonable deal, especially when we are offering a free three—day trial up until sunday this week. sanjay patel, let me bring you in here — you're director at the ecb, and there is a dilemma that all sports bodies faces — you can sell t