eva duvonay. she created this entity -- it's a firm. african-americans film festival releasing movement. you got it. tavis: ding, ding, ding, ding! >> she directed this film. it's call "i will follow," four markets, five markets, california, los angeles, new york, philadelphia, seattle. but basically she created opportunities for films to be seen. and she's coupled with black film festivals and a.m.c. theaters to be able to bring these films to our community. it's really as simple as that because if other people aren't doing it we have to do it for ourselves. and she's that person doing it for us, for now. tavis: she's not here on the set but since you have been working with her about the difficulty or the ease of getting black folk to understand what the mission of a firm is and to sign up to be a part of these projects because back to what mackie and i were talking about this can be done. this just means we're not going to make top dollar. and we can't spent $2 million. are people buying into that? >> i think by and large because peop