joining me to talk about this extraordinary phenomenon of stieg larsson, his life and his work, eva gedin, larsson's editor and publisher at in order stedz in sweden and sonny mehta, editor of knopf and chairman of the knopf/doubleday publishing group. i'm here to have them here to talk about this remarkable kind of publishing event. norstedts. have you seen anything like this before? >> well, i've seen it with "harry potter," stephanie meyer, maybe. i haven't participated in this, to the best of my recollection. it's an amazing feeling for us. >> rose: take us to the heart of this. what is going on? well, whatever's going on is going on everywhere, as far as i can make out and the eminent peruvian writer said... he said that when he came across these books he read them with the same total fascination as he read dumas and hugo and dickens. he said he turned the pages as fast as he remembered turning them then with a sense of absolute anticipation. it's the story. it's the ambition of it and it's the central character. lisbeth salander, who is... stieg larsson has produced a heroine for ou