please welcome evan spiegel and bobby murphy. ( cheers and applause ) evan, bobby.t it right? >> you did stephen: boom. all right. okay, guys. you created something called snapchat. and tell the folks what is unique about snapchat. >> well, snapchat is a photo and video messaging application for i-phone and android. the kicker is that the photos disappear in an effort to keep the communication very natural and human >> stephen: i understand the term keeper. that's internet lingo. i am down with all the social networking buzz word dot-biz. okay? okay. so, this allows... the photos disappear after ten seconds, right? >> right. you can always take a screen shot. >> stephen: okay. why would you want to include the option for the photo to disappear? what are the users of snapchat ashamed of? why would i ever want a picture of this to disappear? >> well, i think you may be the exception. ( cheers and applause ) >> stephen: that's embracing shame. you're embracing shame with this product. >> i think the idea is to change the notion of what a photograph is and use it as a m

evan spiegel and bobby murphy. snapchat. we'll be right back. ( cheers and applause ) >> stephen: that's it for the report, everybody. good captioning sponsored by