little bit of an opportunity to bring somebody in who can kind of have a blank slate to do that evan spiegel told my colleague, sara fryar, last month in a story in "business week" that he's looking to revamp his management style, change it from evan-first to more of a democracy perhaps. this would give the opportunity for snap to bring somebody in who can kind of break down the walls of secrecy that have been so rampant among the company and also kind of bring in a business mind who can take where imran left off. emily: we can assume that's probably easier said than done, this of course as snap is battling facebook and instagram and as its getting even dragged into these social media issues online, we saw snap go down on the back of these hearings even though they weren't involved. talk about the challenges and headwinds ahead for the company. alex: that's right. you can see the messaging change. they're trying to distance thems from facebook and twitter. they said by the heart of our app, your pictures disappear, you're not being bombarded with content from a bunch of different people, it'