in 2011, evelyn anderson wrote us about just for fun playgrounds. north carolina-based company she and her husband jerry hayek were run pg. the company was known for their high-end custom designed playgrounds. but by 2009, the recession had eroded two-thirds of their business. forcing them to let all of their employees go. jerry and evelyn had cut back so far that they were living behind the showroom in a motor home to make ends meet. our makeover team advised them to rebrand the company. which they did. renaming it asheville playgrounds. a corner stone of the makeover was building a new website showcasing their unique custom work. evelyn credits most of their new business to that improved site. in fact, business has been very good for asheville playgrounds. they've taken on some of their biggest projects to date. designing and building large playgrounds for county parks, museums, and new residential developments. the business has also downsized. moving into a smaller location, reducing their overhead, and increasing their profit. they also made the