evelyn northway is the owner of selling career wear for working women. she tries to get her online customers into her store and stacy riska is a consultant and owner of multiple businesses. she helps entrepreneurs implement successful marketing strategies. >> thanks for having us. >> thank you both for joining us today. i want to ask the question -- you do a good job getting people to buy online. why are you trying to market to those people to get them to the store? why not just sell to them online? >> it's a great question. a lot of customers are doing their research online and wanting to buy in store. so they're figuring out their styles and they want to make that purchase. >> you have their interest. you don't want them to forget about you? >> exactly. once they will they're there, they're ready to buy. >> stacy, now that we have got that down. what is something you can do? i am online at of mercer. how do i then get inspired to get in my car or stop by, what have you, to go into the store? >> that's a great question and it's really interesting becaus