every next week. lots go over when nc bay area news comes right back. >>> you might not need one but we take a look at one. >> the time has come for the apple watch. the company's first new product since the death of steve jobs. >> the apple watch looks beautiful, it looks fancy, but it's not really essential and it doesn't enhance anything you do right now. >> for starters you have to synch it with your iphone 5 or newer. it won't work with any other phone. it costs about $350. solid gold runs about $17,000. cnet reporter scott stein tried it. >> reporter: its battery life lasts one day. others last about seven. "the new york times," quote, the watch became something like an natural extension of my body, a direct link in a way i've never felt before in a digital world to my brain, end quote. but one goes on to say it still has, quote, all the limitations and flaws you'd expect of brand-new technology. and this from the block berg business news the most advanced piece ofwarable technology you could wear but who needs one? >> women will also shuffling for their phone. >> am customers seem divided as we