lemonis: ewell texted me this morning and told me that he wanted to discuss his role in the company. involved in anything related to the day-to-day operations, so i'm curious at what he has to say. ewell: well, i was just gonna go over how this all might work for me. lemonis: you mean about your role here? -ewell: yeah. -lemonis: just talk to me. i don't think it's a bad thing that you want to be involved. ewell: [ chuckling ] okay. lemonis: the only thing that i'm kind of thinking about is, i feel like you're waiting for me to give you something to do. ewell: no, no. no. no, no. what we're doing -- we're trying to help them create opportunities. -lemonis: "we" being -- -ewell: my wife and i. we want to do the outreach to build the business. lemonis: don't you think they need hein the business, not out of the business? ewell: i understand where you're going. lemonis: i'm not trying to go anywhere. i'm not seeing you helping them put food out or clean up. ewell: no, i'm a p.r. guy. just doing that simple facebook thing boosted their business. lemonis: but they only have 3,000 likes on