for exale one client was ford motor comny. and theyere looking if ideas on how they cld sell mor ford cars. so we did some very interesting research onow people felt like -- about fords versus chevys and plymoths. for exale, we showed people a picture of a car tt had just ben in an accident. but yououldn't seehat kind of car it was. wesked people, tell us the story about how ts happened. and if- if there were a wreck there, they re much more likely to say it was ford owner. in your own words, peopleended to think of fords as being drin by people who just loved power and they didn'think that cars were made vy ell. and we told them that if they wanted toell more fords to chy owners, they wou have to cover some of their concern and their concern were, that the cars were -- wen't really built terribly wl anderen't terribly safe. so then told them, how people decided what mad a car se or not safe. andou remember evybody says they wanto kick the tires? wellhat turned o to be a cliche that was nothe case. when weried to find out how

do they, for exale, believe thathe recovy is not what they hoped and eected it to be at this time? >> yes. they do. >> rose: what else is coributing to the deficit? >> in esident obama's defense, the congressional buet office analyzed the various factors th contribute to the deficit. and their conclion was that only about 15% of these deficits 're talking aboutare attributle to obama initiatives. to steps he'saken since becomi president. the her5%, in other wor, reflts the economicondition which he inherited, the very shp burst, it's really a burst of spending that we s under presidt bush. parentheticay federal spending rose two and a half times und george w. bu than it d under bill clinton. most peopldon't realiz that, but it did. and, of course,the intergenerationaproblem, the ing of america, theact that the deficits and the medicare trust fund, the actuarial deficits and to a much lesser extent social security a now coming closer. theye inside the ten-year window in a couple cases. >> rose: when theaby boomers have aess to those demands. >> the probl is primarily mecare not soci

so that exale has great camaraderie and chemiry among e organition it'smportant you foster that and have that ging on, because people don'tlike teleworking and people who don't want to move away from thehive. people want to be in a that corporate envinment. teleworking should be a voluntary tuation. they're a great ample of a company that made telerking work for them. >> someone who is not -- pple may do now for cost reasons or he their workers telecommute. if you have a worker who lis an ideof a community a likes to go to work, what do you do >>t's going to be tough to get them out of t fice. they want be there a couple ys aweek. at the least have weekly meetings for that persn. as manager you're no longer able tdo the management walking aroun you kno you he to be much re proactive with people uncomfortable who ybe you never had isss with before and make sure they're comfortablein the new eironment. >> what about is idea of half an half? >> you're trying to rike a balance no matr what. in either scenario you have to able to have metrics and clear objective criteria toake it possibl that

no i think actually gunter sanfo made it clear when he cited king davi as an exale the rson why he wast to resign office. that struck a bellit me, because the king did story, the core teaching of the mily when i first heard it i was living with the family. oneof the leaders in the family wa plaining why king david was important. not because he w good but a bad man. seceanother man'swife. actually had the hband murded, and he wanted to explain why this was a model and he says to one the men in t oup, he says,uppose i heard you raped thr little girls. what would i thinkof you? this g being a human being says you would think i was a monster. , the leader ofhe family says, no, not at all, because you're chos. chosen by god for leadership, and the normal rules don't apply. >> when jim demint of south caroli talked aut his relationip to this group, also lived at the c street group, six years ago,escribed it saying "we do have a bible study. sobody share aserse or thought mostly it's an accountable group to talk about things going on in our live and w we're dealingith them." you'vet writtenemb

for exale we taed about it last hour, alex. this idea of food aid,ood sustainability, food securit for farmers here, to be abl to get that aid to help them be more productive as oosed to just getting deliveries of fd. it's tt old saying, give peon -- give man a fish and he'll eat for a day. teach him how to fish and he'll ea forever. that's the same kind of idea that the president is really trying to pres here. >> and savannah, talk about how e president was received by that speech. >> well, it was a very enthusiaiccrowd. about 2,000 peoe packed into this parliament hall. and there we many times when the president's wds were inteupted by applause, o spontaneous ovation. peop saying yeahn agreement. some people sid they wish 'd done me of a puic evt. that this s a speech th could have rehe a wer audience u.s. embassy on this continent did its part because they had screeninparties, that kin of thing. but some people had hoped that the president ul stay lonr and do more of a multicountry tour, which is traditional for u.s. preside

nobody has been ablble too lea the chinenese for e exale for 000 years. i don't think w we' start w. >> aarently- >> l let me rarais this popoin who in t worldre t t europeans to criticize thehe snoousz am. . >> eurureaean is disarmed cenenr with no armemed rcrc at alall, if there were a a 9/11 in paris and somebodynocked off the eieiff totor,r, the french w wo look to us to go to ththe middll east. what does that havetoto do withhehe price of carbon. >> ododucon. >> we a a fighting o orr steak ddchicken on thetitanic. this iss not a abo ail truism, this i is about survival andnd t money, the rsrs countryry tt tstshis r rigand starts investing in new chchnogies, grn technologies willll be ee -- >> let me lklk about neney f a a second. this is nonot an urgenen crisis ererytng obama does is a isis because that's t thenly way heanan mobililee amamera. >> yououilill lose on that one. >>>>ext topicics time running t t r ben bernanke at the e fe his term runningngutut i januar, whwhe e hoeondering it? walt ntnts it to haenen. what doeshehesqsqua think. i i thin

is a broader breadt >> between the applications of the second amendment tohe district ocolumbia for exale, compared to a situation in which a state or a city imposed a regulation on the control of firearms, tt it uld be much more likely that t court would uphol the state's aility or the city's ility toegulate that that it would in the abstra i'm taking about, than a federal attempt to regulate it under the second amendment? >> that's the problem within the abstract. because what the urt would look atis whever ate legislativeindings there are an the fit between the findings and the gislation. >> a i apprecite that you are notoing to, without knong t facts of each case, you can't opine. as a again propotion if the amendment i incorporatedt will be much mor difficult for a government toimpose a andard than if it is not incorporate >> well, the staard of review, even under the incorporatn doctrine was actuay not deced in heller. d thatissue wasn'tresolved. what that aswer will be is actually an on question that i couldn't even discuss in a broad tm, other th to jst explain that -- >> all righ

health care, for exale, is he going to get i done? >> i thinkost observers think there's a better-than-en chance that hll get i done. i think pele like max baus nt to get it done, the democrats on th hill he control majorities in theory want to get i done. i fo one am very kept l ani thought from day o that will definehis presidcy the first cup ol years will be this so cled big bg theory of taki a crisis, knowing pple are uneasy and thinking youcan do big thing and a lot of thin simultaneously. it looked and sounded brill yantd a uple months ago, it doesn'look and soundso brilliant when y're trying to do cap and trade, reregulaon of the u.s. economy andealth re reform multaneously. it's difcult. coress has a hard time dng onthing at a tim well and doing it efficiently. dog three things of this magnitude simultaneoly when u only have a couple of months to do it is ve difficult. and he's tryg to do it now at a time where you real see the pos starting to shift. you see independents and moderate docrats each week th number is goingup, peo

there are exales of national networks thaare building up right now.wn shone has developed one in connectivity that could be a huge valuable grid r the country. therare many exples if we could just tap them and say, hey, if you do this and you create value, there are rewds at thend of doing at. >> rose: thank you for ming. >> thank you vy much. >> rose: pleasure have you here. >> you're ally welcome. i enjoyed this. >> rose: thank y. thank you fo joining us. see you next te. captioning sponsor by rose comnications captioned by media access gro at wgbh acce.wgbh.org

so i w went through in th book some exales.aranted at the can go i into a store and read thehe nutritial label and find out information about e foods that they may eat and how it i is going fect their et and their hlth. we, that was a result off a battle that thee food industry rerested bause they didn't want to put these lababson. we finally gogot th to doo it, and now p people take i i for granted. nry, can you apply thiss book to what y're in the middle of right t no which isis battleot only with health care instry but also wh some of the white hohoe who e tryingng to water d dwn yur bill.l. i meanhat's going on in rea time. talk about t tt figh andow you apply it to the "waxman reportrt >> we've got to reach compromimises inrder to gett th coalions necessary to t things done. but it's ininterestinhow some of those fights andompromes that produce legislaon produdu good legistion, even bter thanany peopople expepected whe the legislatioiowas adooed. years from now ater we've adted the energy billnd the climate control l part

for example, today we are going to lead with and we're leading with bill o'reilly's take on mike exalackson. why he is important and why he is not. why barack obama is a little ticked off why he was not covered in russia and possibly how he was received. possibly one of the headlines is what will barack obama be a one term president if the economy doesn't turn around. three of the stories that you are telling us that you care most about. you talk about two people you care about. does the name dave briggs and gretchen carlson ring a bell? you are right, those are the two. dave: we hope so, brian. gretchen: thank you. think your social security number is safe? you might want to think again. researchers at carnegie mellon university. guess social security number by knowing your state and date of birth. dave: do author of the study published in the proceedings of the national academy of sciences. good morning to you. this is frightening stuff. >> good morning. dave: for people out there. we thought these were somewhat random and people could not predict them. you found otherwise. tell us