with exhibitsum surfing,toos, california tiles, the influence of native american history. to our rights, there's the fairmont hotel. this is an interesting sites. thegrounds are home to cofounder of santa monica. jones built his home here. one of the interesting features of the fairmont, it's welcoming symbol is this history. and it ised this tree still here welcoming visitors. >> so, where are we right now? what are we seeing? kim: 80% of santa monica residence are renters. you see lots of apartment buildings, condos. santa monica homes, single-family homes are hard to come by. it's a pretty special quality of life here. home prices are in the millions. what industries are most people in? kim: most people in santa monica of the some form creative industries. whether it is film, advertising, arts, santa monica is becoming more known as silicon beach. they are becoming known as a hotbed or incubators, capitalist. thatech companies know they will be able to attract top talent. >> do you often get put in the same basket as l.a.? i think that's really our charge as santa monic