there was this drive that you need to expandure farm, you need to grow things chat are cheaper, more efficient and more productive, and i came back think, that's not the farm i want to do. want to grow something that has quality, that has flavor, and, again, that had that back story that came with it. and so that's one of the reasons why i talked my dad into saying, let's start farming organically, because i think it's a consumer -- a part of the public who appreciates this value that we're growing, and all through the course of our family's history, you think about it, we were driven by values more than anything else. my grandparents depend come to america because they wanted to become the wealthiest people in the world. they were driven here by dreams and hopes. my parents came back from the relocation camps to farm because they were driven by initially desperation, and also the sense of wanting to become american. and plant roots here. and i came back to the farm knowing that i wanted to continue that legacy in many ways, and at the same time, write and tell stories about the thing