experian uses, experian uses include the sources for specific products in which the committee has expressed interest. most of our data comes from public records and publicly-available information such as zip code level census information, local property records and telephone directories. added to this, many people voluntarily provide data to experian by filling out surveys and questionnaires. these multiple sources of data are aggregated at the household level, then analyzed and modeled to predict household preferences and propensities. such methods result in a group of consumers receiving messages and advertising that they are more likely interested in responding to. when all is said and done, we help marketers make the best guess about what messages and marketing solicitations a group of consumers hay be most -- may be most interested in responding to. finally, i want to emphasize that experian has made every effort to be forthcoming and cooperative throughout the the inquiry launched by the committee. we've spent considerable time to make sure the documents we provided are helpful to the

at experian, we measure expectation. we don't just look at one number for all u.s. consumers. we look at a very granular measures. so if you look at those consumers that earn between $75,000 and $100,000 per year, probably a sweet spot for kohl's. they're actually showing pre-recession levels of increase in confidence going back to, like, 2007. and i think that bodes well for a lot of retailers that play to that specific income segment. >> very quickly, bill and jan, i want to ask you about target. how much do you think target was hurt by that security breach? was it a paper cut? was it rounding error? was it a deep flesh wound? what? >> that number you saw on kohl's came from target. my guess is kohl's picked that up. target dropped it. they dropped the confidence of the consumer. is it a wound? i don't think it's a wound. but is it going to slow them down for a while? yes. did it really hurt them for the holiday? absolutely. so for this season, it's a wound. long term, maybe it's paper cut. >> do you agree with that, bill? >> i'd have to disagree a little bit. when we look a

. >> hay 3 oficinas, equifax, experian y transeuro, son privadas y poseen todos los archivos del paísorman sobre cumplimientos y pagos, con todos estos datos las compañías forman los informes de crédito e informan los puntos de crédito entre 0 a 850 puntos. >> un buen historial aparece con todo, la califcación inmediata sobre nuestra honorabilidad en el mercado, patricia ramos, atlanta. >> algunas recomendaciones en las temporadas de mucho frío es mantener las mascoptas resguardadas, stpèhanie severino nos dice cómo estarán las temperaturas. >> hola, el área de la bahía estuvo entreew 48° a 54, en san francisco estuvimos en 54°, brisa un poco fuerte en san francisco pero con poca actividad de precipitación, pero al norte vemos algunos copitos de nieve y chubascos, todo asociado a un sistema que ya se ha retirado pero deja un aire frío, comn temperaturas gélidas en la madrugada, poca nubosidad haciendo el frío que se note más fuerte, pero mire en montana, menos 20°, menos 22, allá sí que tienen frío, nosotros esperamos cielos mayormente despejados, frwsno 38° y bordeando los 40, con má

>> a new report from experian shows how americans are paying for all those new cars and pickup trucks we've been buying, with loan rates so low, new car buyers are taking out bigger loans with longer pay back periods. right now the average loan amount is nearly $28,000 and the average length of one of those loans has been stretched to five years and five months. >>> student loan debt is higher, too. a new report shows seven out of ten college graduates had to borrow money to wear the gap in gown in 2012 and came out with $20,000. >>> households, businesses and municipalities as detroit's bankruptcy decision makes clear. experts all across the country have been trying to figure out just what the detroit decision might mean to them. here to help us tonight, is jp aubrey, assistant director of research at boston college. j.p. welcome. if this decision is upheld, by how much might a typical detroit pensioner receiving, say, $20,000 a year see their benefits cut and how much do municipal workers in municip municipalities outside detroit need to worry about changes to their pensions? >> wel

>> the biggest users of experian now are the department of health and human services.we operate on healthcare.gov to authenticate the identities of individuals writing up for health care. we are attempting to eliminate fraud on that site. we do not want imposters acting in someone else's name. we also have a contract with the social security administration. they are moving people online for online accounts, from paper- based accounts. they want people to move online to get their statements. we authenticate individuals to have online accounts with the social security administration. we believe that hhs could be a good user of our marketing data. we want to reach out to people to see if they are eligible for health care and try to determine how to market that process to them. they have not done that yet. the state agencies are far ahead in that regard. they are using these economic segments to reach out and inform consumers of benefits that are available to them. >> for purposes of obamacare implementation, they are using you to authenticate the people who are applying,

what health information, -- with hasth information, experian held information from consumers, but onlyon on opt in basis. they have to clearly opt into telling us what their ailments are and say, i am an arthritis sufferer and i want to know about new products and services coming onto the market to help maples -- help me. these are never used for health care eligibility. they are used so that consumer product companies can offer solicitations and coupons for over the counter drugs for the most part. it is always often withheld for our company. it is clear and conspicuous opt in. raisede are concerns that consumers should not only have the ability to the what information is collected about them for marketing purposes, but they should have the ability to correct it. what are your thoughts on that? >> on first look, that sounds like a good idea. however, as you delve deeper into it, as you look at access and correction for marketing has said ithadley is not used for eligibility purposes. you look into access for marketing data, it requires you to authenticate who is coming in. is it an im

. >> let me say that this person would not have gained access to experian data. >> what would've stopped them? >> we would've had a on-site inspection. we would have known that business and its record, and why they wanted that data and to what purpose. that would have been enshrined in our contract. we would have known the kind of systems they have in place to protect the data that they gained. that is incumbent upon us under the act. >> i understand that this was not a crime that began under your watch of stop but you did by the company and you got wire transfers in singapore. the secret service knocked on your door. i do not know how long those wire transfers would have gone on. i do not have confidence that it would have stopped at all. my point is that i do not feel as strongly about others on this panel that behavioral marketing is evil. i believe it is a reality and frankly the only reason we have everything we have on the internet for free is because of behavioral marketing. i do not see that evil unto it felt. what i do see is in desperate need for congress to look at how consume

these reported that companies, there is no regulation of these companies .ike experian based well --ell lists of people's names them and they share the information with companies for 7.9 cents a name. they report on economic vulnerable people. legal immigrants, recent graduates from college, and they sell your name, your medical information, military information -- they give for highlighting that hearing. watchinge interested it go to our video library, and he can see the testimony that she refers to. or a guest a topic suggestion, you can send us that , send it via e-mail at journal@c-span.org. head.e shaking your topic is really not identity theft, but data brokers. the collection of massive amounts of data is. that is really a separate issue that identity theft. it is certainly one that has gained a lot of attention. that have been hearings on the hill about this issue, and the federal trade commission has been looking at data broker issues as well. who picked upfee, company, known as thwarting hackers by keeping it human. in today's world cardholders can easily control where thei