a top exsec explained why to adam may. >> the fully loaded is a $100,000 modern marvel.to travel 300 miles on a charge. arthur blake from atlanta, georgia bought one of the first 10,000 to roll off of the line in california. tesla was the dream of elon musk, the businessman who dreamed of changing the american car, and the way we buy them, direct from the manufacturer. >> he wanted to make an electric vehicle that didn't suck. >> reporter: did he succeed? >> i think he -- he succeeded wildly. i think he even surprised out. >> reporter: but another unwelcome surprise a battle with major car dealership organizations. they want tesla to conform to the traditional model of selling cars, through independent dealerships or else. will there be a day where teslas are for-sale in all 50 states? >> certainly that's our intent. "america tonight." >> we have been mischaracterized in a lot of the media and some of the dealer associations as -- as trying to destroy the dealer system, to eviscerate the dealer system, and, you know, what i say, is look, if the dealer system is that week