>> so now they can laugh. >> that is funny. >> wanda and her ex-husband who's now the co-founder of exxey got divorced in 2002, and they have two kids together, but they started this company, actually, it came out of the process of them healing themselves. >> i started getting these cards when they didn't have cards on the market. like i said, the demographics for separated and divorced people, there weren't any. so i started writing cards myself, and eventually over a four or five year period -- >> yeah. >> -- i think it's sort of worn done, and he came around and started writing cards himself to me, and he said, you know what? we've got to start a greeting card business. >> this started in 2009, they started building their brand, and they've actually gotten into some local supermarkets, and they're getting some demand from across the country. >> ex cards, not together but never forgotten. as you see the hands, they're no longer together, but they're bonded by the relationship of family still whether it be children or whether the in-laws, because family is family, and i believe in fami