for anyone fa nat cal about fitness, you have probably heard about trx. it's the training system that consists of a single strap, two handles, and hundreds of workout options. it is hard. former navy seal randy hetric is at the helm, but it has been copycatted. randy faced battles he never imagined possible. randy is the man behind trx, one of the most buzzed about brands in the fitness industry. his explosive success stems from a simple concept. one strop, two handles. but the trx experience is anything but basic. trk's success didn't happen overnight. for over a decade, randy poured every last dime into building a pristine product and a standout brand experience, and then just when trx started to take off, he was blind sided. copycat and counterfeit products started to flood the digital marketplace. >> they multiply like cockroaches and pretty soon you've got a sea of them. you have to figure out a strategy that's going to allow you to kind of put this bad genie back into the bottle. >> when he dreamed up the concept, a business venture was the last thi